Tag Archives: yahoo

R.O.I of Advertising

Watch the videos, First! Hope you enjoyed the series of war of the sexes in advertising. First of all, there are three things by which you can judge an ad. Relevance, Originality and Impact (forgot the advertising agency that devised … Continue reading

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Filed under Advertising, Uncategorized

Why Yahoo is not Y!OU or Me. It is still Yahoo.

 Ok, so Yahoo revamped their website and promise you the best of experiences. The have a 100 million dollar budget and are splashing all across the world with Yahoo its Y!OU campaign. And India alone is supposed to be exposed … Continue reading

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Filed under Branding