Tag Archives: tiger woods

R.O.I of Advertising

Watch the videos, First! Hope you enjoyed the series of war of the sexes in advertising. First of all, there are three things by which you can judge an ad. Relevance, Originality and Impact (forgot the advertising agency that devised … Continue reading

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We know what it takes to be a Tiger. Yeah?

Ask Accenture said my last blog and they have spoken, albeit, silently. Search for Tiger Woods in their website and it comes as page not found (on Sunday). Accenture dropped the contract with Tiger Woods on Dec 13. According to … Continue reading

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Save the Tiger

There is something about Tiger Woods. It is the same thing that Barack Obama has too. It transcends money and fame. It transcends the power they confer to whatever they associate their name to. They connect. No matter how much … Continue reading

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Filed under Branding