Tag Archives: SRK
New trend in Celebrity Advertising?
Recently read an article on afaqs and decided to write this to delve into the topic more. Have you noticed any similarity between ads of pepsi, LG cookie pep, goodknight, clinic all clear, airtel, Airtel DTH and likes? Apart from … Continue reading
Filed under Advertising, Mass media
Brand Endorsements, Star Testimonials (1)
Indians first had a dash of celebrity endorsement when cricket got transformed from dull white to Kerry packers pyjama cricket. Farooq Engineer was roped in by Sara lee’s Brylcreem . Soon Srinivas Venkataraghavan started endorsing Philips bicycle and Nescafe, … Continue reading
Filed under Advertising, Branding, Marketing
Why ‘A’ ZooZoo is better than ‘The’ SRK.
The Vodafone Zoozoos shot 30 ads in ten days.Do I even need to talk about SRK here? Zoozoos have no tantrums.We know how unfussy the Brand ambassadors would be. People did not have to wreck their brains to understand why … Continue reading
Filed under Advertising
