Tag Archives: Marketing
Brand swamp : not a good thing. apologies.
Last blog, I had written what I felt was good and what a brand needs to do. However in this blog I concede that it was really stupid. It is exactly what a brand doesn’t need to do. The inferences … Continue reading
Advertising : Gearing to face changes. Or is it?
First came the production concept, then the product concept, the selling concept and finally, the marketing concept. The concept of caveat emptor slowly transposed into caveat venditor where the customer was the king or the queen as my previous post … Continue reading
Filed under Advertising, Marketing
And the WordPress wheel rolls..
Hello all. This is Arun Rafi, now on wordpress. Why? Too many ideas and a clutter without any proper categorization on blogger. Hopefully Ican do that on WP now. Purpose of the blog : Oodles of ideas.A lot of people … Continue reading
Filed under Marketing
