Tag Archives: David Ogilvy
So you do not have a differentiator. Now what?
When do you do when you do not have an idea. You badly want one.. ever been in such a situation? I am sure you would have been. Never be depressed in such a situation. Let things happen around you … Continue reading
Filed under Advertising, Branding
Brand endorsements, Star testimonials (3)
Now. For all who haven’t read the previous two posts (1 and 2)and are not going to read either. The last two posts have been about why star endorsements do not work generally, about its impact. In fact, many … Continue reading
Filed under Advertising, Branding, Marketing
