Tag Archives: coca cola
What’s in a name? Ask Pepsi.
‘What’s in a name? That which we call a rose By any other name would smell as sweet.” Here Juliet tells Romeo that a name is an artificial and meaningless convention. Just read that Pepsi changed its name to ‘Pesi’ … Continue reading
Filed under Branding
Why India needs David and not a Goliath approach
What is India? Why is it Incredible? “We were all so sad when you ran away from home. Your parents were disappointed and worried when you ran away to Bangalore, but they are happy to see you fine now. “ … Continue reading
Filed under Marketing
Advertising: An obscenely misunderstood concept
“I know I waste half the money I spend on advertising,” department store pioneer John Wanamaker said. “The problem is, I don’t know which half.” Advertisements are a paid form of showcasing your brand whereas Publicity is a non paid … Continue reading
Filed under Advertising
