Tag Archives: celebrity endorsement

December 14, 2009

We know what it takes to be a Tiger. Yeah?

Ask Accenture said my last blog and they have spoken, albeit, silently. Search for Tiger Woods in their website and it comes as page not found (on Sunday). Accenture dropped the contract with Tiger Woods on Dec 13. According to … Continue reading →

1 Comment

Filed under Branding

Tagged as , , , , , , , , , , , , , , , ,

December 12, 2009

Save the Tiger

There is something about Tiger Woods. It is the same thing that Barack Obama has too. It transcends money and fame. It transcends the power they confer to whatever they associate their name to. They connect. No matter how much … Continue reading →

1 Comment

Filed under Branding

Tagged as , , , , , , ,

October 11, 2009

Recession and Brand ambassadors

According to Harvard Business School’s Working Knowledge “In a recession, consumers become value oriented… But a downturn is no time to stop spending on marketing.” Recession is the time when one can gain on the competitors’ weakness more than any … Continue reading →

Leave a Comment

Filed under Advertising, Branding, Marketing

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

May 29, 2009

Brand endorsements, Star testimonials (3)

  Now. For all who haven’t read the previous two posts (1 and 2)and are not going to read either. The last two posts have been about why star endorsements do not work generally, about its impact. In fact, many … Continue reading →

3 Comments

Filed under Advertising, Branding, Marketing

Tagged as , , , , , , , ,

May 27, 2009

Brand Endorsements, Star Testimonials (1)

  Indians first had a dash of celebrity endorsement when cricket got transformed from dull white to Kerry packers pyjama cricket. Farooq Engineer was roped in by Sara lee’s Brylcreem . Soon Srinivas Venkataraghavan started endorsing  Philips bicycle and  Nescafe, … Continue reading →

4 Comments

Filed under Advertising, Branding, Marketing

Tagged as , , , ,