Tag Archives: axe

IPL 2010 and advertising

IPL has been a sort of a SuperBowl equivalent of an yearly bonanza for the Indian media and entertainment section. If you get noticed during IPL then you have arrived. If you search in YouTube for IPL ads you have … Continue reading

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Filed under Advertising, Mass media

The Marketers Dilemma : The Screenager.

  The mobile rings, you wake up. Check up on the overnight emails and reply. Time for office. You listen to music on the ipod while travelling. Tweet and network in between through your smartphone. Reach office and your computer … Continue reading

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Filed under Advertising, Marketing