Tag Archives: aishwarya rai

April 22, 2010

Chuck celebrities. Its your marriage!

Just saw the new Tanishq ad. The fact that I remember it was Tanishq, is the reason I wanted to write this post. A simple and even predictable storyline. But it evoked an emotion. Smile. And that is the most … Continue reading →

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April 19, 2010

New trend in Celebrity Advertising?

Recently read an article on afaqs and decided to write this to delve into the topic more. Have you noticed any similarity between ads of pepsi, LG cookie pep, goodknight, clinic all clear, airtel, Airtel DTH and likes? Apart from … Continue reading →

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October 11, 2009

Recession and Brand ambassadors

According to Harvard Business School’s Working Knowledge “In a recession, consumers become value oriented… But a downturn is no time to stop spending on marketing.” Recession is the time when one can gain on the competitors’ weakness more than any … Continue reading →

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