Tag Archives: airtel

April 19, 2010

New trend in Celebrity Advertising?

Recently read an article on afaqs and decided to write this to delve into the topic more. Have you noticed any similarity between ads of pepsi, LG cookie pep, goodknight, clinic all clear, airtel, Airtel DTH and likes? Apart from … Continue reading →

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Filed under Advertising, Mass media

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October 11, 2009

Recession and Brand ambassadors

According to Harvard Business School’s Working Knowledge “In a recession, consumers become value oriented… But a downturn is no time to stop spending on marketing.” Recession is the time when one can gain on the competitors’ weakness more than any … Continue reading →

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Filed under Advertising, Branding, Marketing

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