Tag Archives: Advertising
IPL 2010 and advertising
IPL has been a sort of a SuperBowl equivalent of an yearly bonanza for the Indian media and entertainment section. If you get noticed during IPL then you have arrived. If you search in YouTube for IPL ads you have … Continue reading
Filed under Advertising, Mass media
Advertising: An obscenely misunderstood concept
“I know I waste half the money I spend on advertising,” department store pioneer John Wanamaker said. “The problem is, I don’t know which half.” Advertisements are a paid form of showcasing your brand whereas Publicity is a non paid … Continue reading
Filed under Advertising
Stuck in customs
Brands like Nirma and Liril might be doing reasonably well today but are they becoming victims of over-successful advertising? Over-successful advertising! Phew. None of them have come out of the shadow of their iconic branding. Liril finds it hard to … Continue reading
Filed under Branding
Which ZooZoo ad did you like the most?
ZooZoo fever still has not abated, I believe. Why? Because the website results show that the maximum searched word to find my posts had something related to ZooZoo. Why not put another interesting post, I thought. I think, therefore I … Continue reading
Filed under Advertising
