Tag Archives: adidas

Brand swamp : not a good thing. apologies.

Last blog, I had written what I felt was good and what a brand needs to do. However in this blog I concede that it was really stupid. It is exactly what a brand doesn’t need to do. The inferences … Continue reading

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Filed under Branding, Marketing

Brand swamp

Five years back I bought a T-shirt. It was a time when Rs 400- 500 for a T-shirt was pretty high. Soon those T-shirts were becoming common in my wardrobe. I needed a nice bag, which I did buy, it … Continue reading

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Filed under Marketing