Tag Archives: Accenture Tiger woods
Save the Tiger
There is something about Tiger Woods. It is the same thing that Barack Obama has too. It transcends money and fame. It transcends the power they confer to whatever they associate their name to. They connect. No matter how much … Continue reading
Brand endorsements, Star testimonials (3)
Now. For all who haven’t read the previous two posts (1 and 2)and are not going to read either. The last two posts have been about why star endorsements do not work generally, about its impact. In fact, many … Continue reading
Filed under Advertising, Branding, Marketing
